Our services
We provide end-to-end PPC management, from strategy and setup to ongoing optimisation, reporting, and performance scaling.
Whether you’re just starting out or looking to improve results, we tailor our service to your business goals.
Our services include
Audits
We carry out deep-dive audits of your Google Ads account and other PPC activity, completely free and with no strings attached.
We look beyond just campaign setup; we review your website, market, and competitors to uncover missed opportunities.
Our insights are actionable, honest, and designed to help you improve performance, whether you decide to work with us or not.
Consultancy
Think of us as your strategic partner; we’re in your corner from day one. We’re here to guide, challenge, and push for better results.
We’ll offer advice when you need it, and we won’t hesitate to recommend changes when we know there’s a better path to success.
That includes helping you refine your overall business offering if needed, so you can stand out, convert more effectively, and maximise the value of every click.
Strategy & planning
Every successful PPC campaign starts with a clear strategy.
We work with you to map out the most effective route to your goals: identifying your key audiences, choosing the right channels, forecasting budgets, and building a roadmap that aligns with your wider business objectives.
Management & optimisation
We take a hands-on approach to managing your campaigns. When we’re not actively optimising and testing, we’re analysing results and planning your next move.
From keywords and ad copy to bids, budgets, and strategy, we handle it all. You can rest easy knowing your account is fully looked after, giving you the freedom to stay hands-off, without losing visibility or control.
Reporting & insights
Many companies offer reporting, but ours is built around what actually matters to you.
Every metric we include is chosen based on your goals, not just what’s easy to pull.
Our technology gives you live, easy-to-understand reports, and our experience turns that data into a story: what happened, why it happened, and what we’ll do next to improve performance.
Website support & UX
Driving high-quality traffic is only half the battle. If users don’t like what they see, or find a better offer elsewhere, then even the best campaigns won’t deliver results.
We set up website analytics and user behaviour tools to understand where users drop off and what needs improvement.
From layout tweaks to clearer messaging, we help you optimise your site to turn more visitors into customers.
Platforms we use
Campaigns we run
Search
Search has evolved, but many advertisers haven’t.
Search isn’t what it used to be. AI overviews, “People Also Ask” panels, and a flood of poor-quality ads now dominate results, and users are noticing.
As Google continues to push automation and limit advertiser control, many businesses are struggling to keep up with how Search really works today.
That’s where we’re different. We’ve been running Search campaigns since the Google AdWords days, and we still do with the same level of precision and care. We blend years of experience with the latest best practices, so your ads cut through the clutter and reach people who are genuinely searching for what you offer.
Shopping
Shoppers want the best offer, not just the lowest price.
Shoppers want the best deal, meaning: price, value, and offer. We build and optimise campaigns that highlight the products most likely to convert, while continuously testing product feed adjustments to improve visibility and performance.
But we don’t just optimise for conversions or ROAS. We go deeper: focusing on margin, profit, and long-term growth, so you get the most value from every pound you invest in Shopping.
Display & Remarketing
Display done right doesn’t annoy - it influences.
Ever bought something online, only to see ads for it chasing you around the internet? That’s display advertising gone rogue.
But have you ever stumbled across a product you didn’t know you needed and felt glad you found it? That’s display advertising done right.
It’s often said that a user needs to see a brand 7 times before they consider buying. With smart targeting and high-quality creative, display ads can show up across millions of websites, not just to remind, but to influence. That’s how we turn window-shoppers into buyers.
Performance Max
Performance Max can run everywhere, but without the right data, it can run wild.
Google’s most wide-reaching campaign type (to date), targeting ads across Search, Shopping, YouTube, Display, and Gmail - all from a single campaign.
When it has the right data, it can produce incredible results. But without enough volume or the right structure, it can quickly go off-course, blasting ads to the wrong audience with little return.
That’s where we come in.
We’ve developed smart ways to guide Performance Max, helping it gather the right signals and drive strong results, even for smaller accounts.
Video
Video isn’t just for awareness anymore.
Search platforms are becoming social. Social platforms are becoming search. But one trend runs through them all: users want to see video, especially short-form and on mobile. What started as a trend among Gen Z now resonates across many demographics.
Video gives you the power to tell your brand’s story, build trust, and stay memorable. When done well, it’s not just for awareness, it’s the start of a buyer journey that leads to action.
Local
We help you get seen, trusted, and chosen locally.
Search is a powerful driver of local traffic, but it’s no longer the first thing users see, especially on mobile. To truly dominate your area, you need to appear across local services placements, Maps, and search.
If you sell products, local inventory ads let nearby shoppers know what’s in stock, right when they’re ready to buy.
We help you bring it all together: maximising your local presence, becoming Google Guaranteed, and getting found (and chosen) by nearby customers.
Demand Gen
Focus on users who are actually likely to convert, not just scroll.
Reach users across YouTube, Discover, and Gmail with bold, visual ads. Perfect for building interest before users even start searching.
We create compelling creative, use smart placement targeting, and guide Google’s AI to focus on users who are actually likely to convert, not just scroll.
App
Utilising modern setups to keep things measurable.
Promote your app across the Play Store, App Store, Microsoft Store, and within other popular apps.
Many advertisers struggle to track in-app actions reliably, especially with new privacy changes. We implement modern setups using GBRAID and WBRAID tracking to keep performance measurable and actionable.
With the right structure, creative, and audience signals, we help you drive installs, purchases, or other app actions efficiently, and at the lowest possible cost.
AI Max
Google's latest evolution of Search campaigns.
Hot off the press: Google’s latest evolution of Search campaigns. You set the goals, we handle the setup, and Google’s AI takes care of targeting, bidding, and creative to drive better results… or so they say.
As with any new campaign type, we don’t just take their word for it. We rigorously test, track performance, and make data-led decisions to see if it truly works for your business. Like most AI-driven campaigns, the quality of your data is everything, and we’ll make sure Google gets exactly what it needs to deliver.
More than just PPC
Latest trends and strategy
With deep connections to the PPC community and ongoing collaboration with industry experts, we bring you the latest and most effective strategies.
You won’t just get industry jargon; you’ll get actionable advice that helps your business grow.
A partnership built on trust
We believe in building long-term relationships based on trust, honesty, and mutual success.
We’ll tell you when something isn’t working, and we’ll offer solutions, even if that means recommending something other than Google Ads for your business.
Education and support
We’re here to educate and empower. Whether you’re a client or just visiting, we provide resources, guides, and industry insights to help you navigate the world of digital marketing.
When you are ready to take your campaigns to the next level, we’ll be here.
Cost-effective expertise
You’ll get agency-level experience at a fraction of the cost.
By leveraging our experience and automation, we deliver better results, more efficiently, saving you time and money.
Trusted by businesses like yours
"Incredibly insightful, highly skilled, and always goes above and beyond."
"Knowledgeable, helpful, and proactive with their ideas."
Why Adregen?
Choosing the right partner matters. Here’s why businesses trust Adregen.
Proactive approach
We don't settle for good enough. We're constantly testing new ideas, new tools, and new strategies to stay ahead of the competition and unlock your next big opportunity.
Proven expertise
Adregen is built on over 12 years of hands-on PPC experience: leading teams, scaling campaigns, and driving growth across a wide range of industries.
Speed & agility
We move quickly and adapt to the ever-changing digital landscape. If something can be automated, we will automate it, freeing us up to focus on strategic thinking that drives your success.
Detailed, bespoke reporting
You'll receive in-depth, actionable insights that are easy to understand and empower you to see exactly what’s happening in your account at all times.
True partnership
We don’t just manage campaigns; we partner with you to understand your goals deeply and deliver on them. With Adregen, you get more than just clicks and impressions, you get meaningful results.
Let's get started
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