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Privacy Policy

Last updated: 25/05/2025

At Adregen, we are committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and your rights under UK data protection laws.

1. Who we are

Adregen is a UK-based digital marketing company. Our website address is: https://www.adregen.com.

If you have any questions about this policy, please contact us at: hello@adregen.com.

2. What personal data we collect and why

We only collect personal data that helps us operate effectively and provide a better experience. This may include:

a. Contact Form Submissions

If you contact us using the form on our website:

  • Data collected: Name, email address, phone number, company, message contents
  • Purpose: To respond to your enquiry
  • Stored for: As long as necessary to deal with your enquiry

We do not use this data for marketing unless you request it.

b. Analytics

We use Google Analytics and Microsoft Clarity to understand how visitors interact with our website and improve the user experience.

Google Analytics

  • Data collected: Anonymised IP address, pages visited, browser type, device information
  • Purpose: To track website usage patterns and help us improve content and performance
  • Legal basis: Legitimate interest
  • Data storage: Google may store data on servers outside the UK/EU

🔹 You can opt out of Google Analytics tracking by using Google’s opt-out tool.

Microsoft Clarity

  • Data collected: Page views, click patterns, scroll behaviour, anonymised session recordings, device/browser info
  • Purpose: To understand how users interact with our pages and identify areas for UX improvement
  • Legal basis: Legitimate interest
  • Data storage: Microsoft may store data on servers located in the United States or other countries

🔹 Clarity automatically masks personal information and sensitive fields to protect user privacy.

c. Embedded content (e.g. YouTube)

Some pages include embedded content, such as YouTube videos.
These may behave the same way as if you visited the external site directly.

  • These third-party sites may collect data, use cookies, or track your interaction with their content.

d. Cookies

We use cookies to improve your experience.
Please see our separate Cookie Policy for full details.

e. Google reCAPTCHA

We use Google reCAPTCHA v3 to protect our website from spam and abuse, particularly on forms.

  • Data collected: Device and browser information, IP address, mouse movements, and user behaviour
  • Purpose: To distinguish between human visitors and bots, and to ensure secure and spam-free form submissions
  • Legal basis: Legitimate interest in securing the website and preventing abuse
  • Data sharing: Information collected by reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service

🔹 reCAPTCHA runs in the background and does not interfere with your browsing experience. It is used solely for security purposes.

3. Who we share your data with

We do not sell or rent your data.

We may share limited information with trusted third-party services that help us run our website effectively. These include:

  • Google – for website analytics (Google Analytics)
  • Microsoft – for user behaviour analytics (Microsoft Clarity)
  • Web hosting providers – who store website data securely

We only use third-party providers who comply with UK GDPR and have appropriate safeguards in place to protect your data, including data storage within secure environments and (where relevant) data processing agreements.

4. How long we retain your data

We retain personal data only as long as necessary for the purposes described in this policy.

  • Contact form messages: Stored only as long as necessary to respond to and resolve your enquiry
  • Google Analytics data: Stored for up to 26 months
  • Microsoft Clarity session data: Stored for up to 30 days
  • Cookies: As defined in our Cookie Policy

We review retention periods regularly and delete or anonymise data when it is no longer required.

5. Your rights

You have the right to:

  • Access your data
  • Correct inaccuracies
  • Request deletion
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, please contact us at hello@adregen.com.

6. How we protect your data

We use security measures to protect your personal data:

  • SSL encryption (HTTPS)
  • Secure hosting with regular updates
  • Limited access to contact form entries

7. Changes to this policy

We may update this policy from time to time.
You’ll always find the latest version on this page.